Starcom Wins $200M Macy's Media Account

Share this article:
Federated Department Stores Inc.'s Macy's Corporate Marketing division tapped Starcom USA, Chicago, as its first national planning and buying agency in the United States.


The agency trumped co-finalists Initiative and MPG to win control of $200 million in annual Macy's U.S. media planning and buying across television, radio, print, out-of-home and Internet marketing. Joanne Davis Consulting Inc. and Jane Twyon Inc. helped match Macy's with Starcom.


Starcom's work takes effect this fall when Macy's begins its nationwide rollout after converting regional Federated retail brands to the Macy's name. Starcom is the full-service media division of Starcom MediaVest Group. Its clients include Walt Disney Co., Procter & Gamble Co. and Kellogg Co.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.