Starbucks

Twitter-ready insights on marketing follies

Twitter-ready insights on marketing follies

A picture is worth a thousand words, but not every one of my observations is worth a full column. Or so my editors tell me. Most, however, are worth at least 140 characters. With that in mind, and to help ring in 2012, I proudly present my Twitter-ready views, insights, unsolicited tidbits of advice and meaningless random thoughts on the absurdities of modern marketing.

BBDO New York - Starbucks Love Project

BBDO New York - Starbucks Love Project

Using Starbucks' size for good, BBDO brought 156 countries together at the exact same time to raise money and awareness to help fight AIDS in Africa.

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