Starbucks Will Use DM for Credit Card

Share this article:
Starbucks Coffee Co. will use direct mail and store displays to market a co-branded credit card in the fall with Bank One and Visa.


The card will do double duty as a rechargeable Starbucks store card, letting customers prepay for beverages or items by loading money onto the card. This reportedly is the first time a credit card in the United States will offer these dual payment options.


The Seattle coffee retailer's credit card will offer rewards to users toward free products and rebates. The rewards will be redeemable immediately, unlike card loyalty programs associated with airlines.


Starbucks debuted prepaid cards in November 2001. The intent was to solicit repeat business from existing customers and sales from holiday shoppers seeking gift options. The company claims about 7 percent of its transactions are made with the prepaid card.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.