Starbucks Will Use DM for Credit Card

Share this article:
Starbucks Coffee Co. will use direct mail and store displays to market a co-branded credit card in the fall with Bank One and Visa.


The card will do double duty as a rechargeable Starbucks store card, letting customers prepay for beverages or items by loading money onto the card. This reportedly is the first time a credit card in the United States will offer these dual payment options.


The Seattle coffee retailer's credit card will offer rewards to users toward free products and rebates. The rewards will be redeemable immediately, unlike card loyalty programs associated with airlines.


Starbucks debuted prepaid cards in November 2001. The intent was to solicit repeat business from existing customers and sales from holiday shoppers seeking gift options. The company claims about 7 percent of its transactions are made with the prepaid card.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.