Starbucks promotes insider to chief digital officer

Share this article:
Adam Brotman
Adam Brotman

Starbucks has promoted Adam Brotman to chief digital officer, the company confirmed on March 9. In his new role, Brotman will oversee Starbucks' digital businesses, which include online, loyalty cards, mobile and social media development. He will report directly to Starbuck's chairman and CEO Howard Schultz.

Brotman previously served as SVP of Starbucks Digital Ventures. He joined Starbucks in 2009. He served as SVP of Corbis, an e-commerce company, prior to joining Starbucks.

Starbucks has been investing in its digital media outreach for years. In Feb. of last year, the company started a program that allowed mobile payments at Starbucks stores.  The app, which can be loaded like a gift card, allows users to swipe their phones to pay for coffee. In Oct. 2010, the company launched an online community for in-store consumers called The Starbucks Digital Network. The Network was integrated with Foursquare and allowed consumers to monitor their Starbucks rewards.

“There has been a seismic shift in consumer behavior in large part because of the rapid adoption of social and digital media as a primary means of connection and communications,” Schultz said, in a statement. “We have recognized this shift and have made it a priority.”

Starbucks also promoted Curt Garner to chief information officer on March 9.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.