Starbucks names BBDO NY AOR

Share this article:
After the breakup with Wieden & Kennedy — in which the agency dumped the brand, rather than vice versa — Starbucks has selected Omnicom agency BBDO New York as its agency of record. The decision followed a competitive review.

“Already, we have seen an indication of the kind of fresh thinking, new energy and strong sense of partnership BBDO brings to the brand,” said Terry Davenport, SVP and CMO of Starbucks, in a statement.

This comes as Starbucks has had a rough year. The coffee maker has been closing down retail stores, about 600 in the US. In its fourth quarter financial results, the firm reported that sales at US stores fell 8%, which was attributed to deteriorating store traffic and a decline in the average transaction size.

The first official BBDO-led campaign is expected to debut next year.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.