Starbucks Hires Hacker for Encore Acquisition Effort

Share this article:
Starbucks Coffee Co. has asked The Hacker Group, Bellevue, WA, to create a direct marketing program to promote its Encore home delivery service to prospects and lapsed customers.


The agency in late September will test a national mail and e-mail campaign targeting upscale consumers who want Starbucks coffee delivered to their homes regularly.


"We're actually going to be testing several versions of creative and several offers to determine what would be the most effective program for acquiring new customers going forward," said Melissa Stevens, vice president of client services at Hacker.


Once the initial e-mail campaign concludes, Hacker will use its PowerTest testing methodology to create an ideal mix of offer, list and package format for the Seattle-based coffee shop chain.


Founded in 1986 and bought by FCB Worldwide in 1999, Hacker has clients like Dow Jones & Co., MSN, D&B, Expedia, Hilton Hotels, Washington Mutual and Trend Micro.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.