Star Wars Browsers Bring the Force to Fans

Share this article:
MediaBrowser Inc. and Lucas Online have partnered to bring Star Wars fans customizable Web browsers they can carry with them through cyberspace.


Two browsers were launched today to coincide with the limited holiday release of the Star Wars Trilogy on VHS. Lucasfilm Ltd. and 20th Century Fox Home Entertainment are making the trilogy available.


MBI believes its browsers allow clients to leverage their customers' natural loyalty toward specific products.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.