Star Wars Browsers Bring the Force to Fans

Share this article:
MediaBrowser Inc. and Lucas Online have partnered to bring Star Wars fans customizable Web browsers they can carry with them through cyberspace.


Two browsers were launched today to coincide with the limited holiday release of the Star Wars Trilogy on VHS. Lucasfilm Ltd. and 20th Century Fox Home Entertainment are making the trilogy available.


MBI believes its browsers allow clients to leverage their customers' natural loyalty toward specific products.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.