Star Wars Browsers Bring the Force to Fans
MediaBrowser Inc. and Lucas Online have partnered to bring Star Wars fans customizable Web browsers they can carry with them through cyberspace.Two browsers were launched today to coincide with the limited holiday release of the Star Wars Trilogy on VHS. Lucasfilm Ltd. and 20th Century Fox Home Entertainment are making the trilogy available.
MBI believes its browsers allow clients to leverage their customers' natural loyalty toward specific products.
