Staples, MSN Pen Co-Marketing Agreement

Share this article:
Staples Inc. and MSN, a division of Microsoft Corp., will expand their promotional relationship as part of a three-year deal announced yesterday.


Financial terms of the agreement were not disclosed. Under a previous arrangement between the two companies, Staples promoted MSN's Internet service to its office-supplies retail store customers.


Staples will begin placing additional signs for the Internet service throughout 830 of its 1,300 stores. The signs will showcase special service rates, including a three-month free trial, $75 off for nine months, one year of free service and a $200 discount on a Staples purchase in exchange for a two-year sign-up. The offers also will be made in the Staples catalog beginning in July.


Seattle-based MSN, which has 5 million subscribers, will provide training accessories designed to help Staples' employees demonstrate the Internet service.


Staples believes promoting MSN will encourage its customer base to buy more Web-related items such as computers and hand-held digital devices, said Dave Figler, director of merchandising at Staples, Framingham, MA.


The Internet service, when bought through Staples, will entail a co-branded home page that will feature multiple offers from Staples.com. The retailer's site also will receive top placement on MSN's office/electronics and supplies/furniture channels.


The firms will likely run co-branded e-mail campaigns as a result of the deal, Fingler said. Staples has 1 million registered users at its Web site, but he would not divulge how many of those names had opted in for e-mail offers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.