Staples Gets Ready for Back to School with Humorous Commercials

Share this article:

Office supply retailer Staples Inc. will attempt to lure back-to-school shoppers with a humorous ad campaign.

The Framingham, MA-based retailer launched its back to school advertising campaign, with commercials that mirror the company's earlier, "The Most Wonderful Time of the Year" and "Easy Button."

McCann Erickson created the new 30- and 15-second commercials, titled "Spatula" and "Bills". They are a comic play on the joys felt by parents and the sorrows felt by children when September comes around.

In the commercial, parents view the annual rite of passage of their children going back-to-school as the "Most Wonderful Time of the Year." Then, an easy button is pressed, and the children are instantly transformed into neat, organized students ready for the school year, despite their engagement in summer fun.

Throughout the spots, viewers see Staples' latest back-to-school products.

The commercials began airing nationally on Sun., July 30.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.