Staples Buys Into ICG, Becomes Service Partner
Staples, Framingham, MA, will implement ICG's e-procurement service to reduce its fulfillment costs, and will become an ICG supply partner to help service the company's customer base.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.