Staples Buys Into ICG, Becomes Service Partner
Staples, Framingham, MA, will implement ICG's e-procurement service to reduce its fulfillment costs, and will become an ICG supply partner to help service the company's customer base.
Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.