Staples Buys Into ICG, Becomes Service Partner
Staples, Framingham, MA, will implement ICG's e-procurement service to reduce its fulfillment costs, and will become an ICG supply partner to help service the company's customer base.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.