Staples Awards DM Assignment to Arnold Direct

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Staples has selected Arnold Direct, a subsidiary of Snyder Communications Inc., Bethesda, MD, to handle its strategic direct marketing programs.


The assignment will involve direct marketing for Staples' office-supply retail and catalog divisions but does not include catalog marketing for Quill, which was acquired by Staples, Westborough, MA, in April. Details of the assignment were unavailable.
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