Stanton gets PIP program for promo seekers

Diversified Marketing Group sends monthly newsletter publications emphasizing sweepstakes reports, contests and other promotional offers to its DMG Opportunity Seeker subscribers. Inserts will ride along with specific publications, requested by subscribers, that are sent on a continuity basis. The subscriber base is 55% female and mostly over 35.

Projected annual distribution is 1,900,000. The cost is $60/M.