Stanton Direct Snares New Check Insert Program

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Stanton Direct Marketing Inc., Elmira, NY, said yesterday that it was named manager for the new-to-market Checks Unlimited customer loyalty ride-along program.


The Checks Unlimited ride-along program will reach 4.5 million check buyers annually. It lets third-party advertisers ride with Checks Unlimited mailings to existing customers. It will mail for the first time in September with a quantity of 2.25 million. The cost is $35/M.


Checks Unlimited buyers are 70 percent female with an average age of 40 and an average unit of sale of $25. About 70 percent of households on the file have children.


Stanton Direct suggests this program for offers such as children's products, book/music clubs, travel, subscriptions and health/beauty.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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