Stanton Direct Snares New Check Insert Program

Share this article:
Stanton Direct Marketing Inc., Elmira, NY, said yesterday that it was named manager for the new-to-market Checks Unlimited customer loyalty ride-along program.


The Checks Unlimited ride-along program will reach 4.5 million check buyers annually. It lets third-party advertisers ride with Checks Unlimited mailings to existing customers. It will mail for the first time in September with a quantity of 2.25 million. The cost is $35/M.


Checks Unlimited buyers are 70 percent female with an average age of 40 and an average unit of sale of $25. About 70 percent of households on the file have children.


Stanton Direct suggests this program for offers such as children's products, book/music clubs, travel, subscriptions and health/beauty.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.