Stanton Direct Forms BTB Insert Management DivisionStanton Direct Marketing announced yesterday the formation of its Business-to-Business Insert Media Management Division at its headquarters in Elmira, NY.
Rob Stanton, vice president of business development, directs the new division.
"We have been managing several BTB package insert programs and have come to recognize subtle differences between such programs and consumer programs," he said. "There are a different set of strategies, potential alliances and synergistic partnerships that are more apt to arise with BTB owners than BTC owners, and we need to focus on them for the benefit of those owners."
Stanton's BTB insert management clients include FranklinCovey, Overstock.com, Yellow Pages, J.R. Cigar, Savers Direct and Mailbox Money.
Stanton's consumer insert programs are managed in its Amherst, NH, office, which is run by Diane Caruso, vice president of insert media.