Stanton Direct Expands 2006 Spring Ride-AlongStanton Direct Marketing, Elmira, NY, announced an increase in quantity for the spring 2006 Checks Unlimited Customer Loyalty Campaign ride-along program.
The Checks Unlimited ride-along scheduled to mail March 17 will consist of 2.5 million inserts, an increase of 250,000 from the fall 2005 mailing.
Checks Unlimited mails 5 million ride-alongs annually in September and March. The program costs $35/M. Its buyers are 70 percent female with an average age of 40, median household income of $50,000 and average unit of sale of $25.