Stanton Direct awarded HCBL insert programs

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Health Center for Better Living (HCBL) has awarded its package insert and catalog blow-in programs to Stanton Direct Marketing. The programs had been off the market for an unspecified amount of time, according to a Stanton release.

HCBL offers vitamins and herb supplements through a catalog and Web site. Its customer base is 55% female. Seventy percent are more than 50 years of age. The average household income of buyers is $75,000.

The PIP program, with annual distribution projected at 180,000 packages per year, plans to begin distribution in June. It begins at $60/M. The catalog blow-in program, with an annual circulation of 1.2 million, kicks off this summer. It begins at $30/M.

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