Stanton Debuts FranklinCovey Inserts

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Stanton Direct Marketing announced two new-to-market insert programs from FranklinCovey today.


The FranklinCovey Package Insert Program will begin in July and consist of 900,000 packages annually. Base price is $60/M.


The FranklinCovey Catalog Blow-In Program will begin in August and consist of 10 million catalogs annually. Base price is $35/M.


FranklinCovey provides effectiveness training, productivity tools and assessment services for businesses and consumers. About 80 percent of its customers buy as individuals, and about 20 percent are corporate sales. The customer base is 50 percent male with an age range of 26-59 and an average household income of $75,000-100,000.


Elmira, NY-based Stanton Direct will manage the programs through its Amherst, NH, office. For more information or clearances, call Diane Caruso at 603/673-1933 or e-mail her at decaruso@gte.net.


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