Stamps.com Reports Increased 1Q Revenue

Share this article:
Stamps.com, the online stamp vendor, said last week that its first-quarter 2001 revenue was $5.3 million, an increase of 158 percent from $2 million in first quarter 2000.


In addition, first-quarter 2001 gross margin was 39 percent compared with 10 percent in fourth-quarter 2000, and the company cut its net cash loss from $28.5 million to $9.1 million during that period.


"The initiatives we undertook in the fourth quarter of year 2000 and the first quarter of year 2001 have already begun to pay dividends in our improved gross margins and narrowed losses," said CEO Bruce Coleman. "Moving forward, we plan to continue to streamline our costs while enhancing our revenue growth toward achieving our goal of profitability and positive cash flow."


These initiatives included reducing the company's work force in February and cutting other costs. Stamps.com cut total sales and marketing costs to $4.3 million in the first quarter compared with $13.6 million in fourth quarter 2000.


Stamps.com, Santa Monica, CA, said it also is running tests on price sensitivity and plans to evaluate whether to raise its monthly minimum price for all simple-plan customers who are paying a $1.99 monthly minimum. Stamps.com also will evaluate the use of a pay-for-support model during the second quarter.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on ...

Delivered: Coupon Mailers

Delivered: Coupon Mailers

What's in our mailbox this month: Coupons. See which ones are good deals—and which ones you shouldn't deal with.