SSPS to Connect Software With Acxiom Data Network

Share this article:
SSPS Inc., Chicago, said yesterday that new versions of its flagship data mining product would be enabled for the Acxiom Data Network, a data delivery system that provides access to Acxiom's data products through the Internet. The alliance with Acxiom Corp., Conway, AR, will allow SSPS's customers to combine their own transactional information with demographic and attitudinal information from Acxiom. In addition, they can obtain demographic and lifestyle data in real time.


Future plans for the relationship include development of new research information products, joint solution bundling, business-to-business information products and joint marketing and selling programs.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.