SR.Teleperformance Buys Mexico's Merkafon

Share this article:
French teleservices giant SR.Teleperformance yesterday announced that it signed a deal to buy Monterrey, Mexico, call center agency Merkafon.


Merkafon will change its name to Merkafon-Teleperformance. Financial details were not released.


Merkafon operates 1,674 workstations in two call centers in Monterrey and Plano, TX. The company generates much of its revenue from marketing projects targeting the U.S. Hispanic population.


More than 50 percent of Merkafon's revenue, which the company projects will exceed $60 million in 2002, is derived from financial services clients. Other industries Merkafon serves include telecommunications and IT.


The agency maintains an in-house database of about 12 million qualified addresses. Merkafon also operates fulfillment facilities.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.