SRDS Upgrades Online List Research Tool

Share this article:
SRDS is scheduled to announce the launch today of an upgraded version of its DirectNet online list research tool for brokers, managers and mailers.


The firm expects to shift all of its clients to the new system by the end of the week and will demonstrate its features starting Oct. 12 at the Direct Marketing Association's Annual Conference & Exhibition in Orlando, FL.


"It's a whole new interface and look with several new functionalities," said Bradley D. Raczka, product manager for DirectNet at SRDS. New features include a more advanced keyword search function and a more user-friendly interface, he said.


The DirectNet system contains more than 45,000 active lists.


SRDS, Chicago, is a unit of global media firm VNU, which is headquartered in the Netherlands.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US