SRC LLC to Supply Customized Data To Gannett Papers

Share this article:
SRC LLC, Orange, CA, a specialized software provider, announced an agreement to supply a customized market data software application to the circulation, advertising and editorial departments of Gannett Co.'s 74 daily newspapers, including USA Today. The technology will be used by the Arlington, VA-based company's circulation departments to plan subscription acquisition programs. The application will enable individual publications to conduct research and generate reports through instant access to population statistics, consumer spending data and neighborhood profiles -- both on their desktops and online.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.