SPSS to Form New CRM Division
The division's flagship product will be CustomerCentric, enterprisewide analytical CRM software.
Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.
Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.
Hungry for growth, the QSR is connecting with millennial customers on and offline.