SPSS to Acquire NetGenesis
The acquisition unites the NetGenesis technology and expertise for Web-centric data analysis with SPSS' data mining and predictive analytics capabilities for data warehouses, call centers and marketing automation systems.
The companies say their combination will deliver an enterprise analytical customer relationship management product providing online and offline data analysis with a broad range of predictive analytics.
Cambridge, MA-based NetGenesis provides e-metrics solutions through a combination of software and analytic consulting. E-metrics are key performance indicators that combine online behavior with operational metrics to measure the effectiveness of online initiatives. The NetGenesis service lets organizations quantify the return on investment of Web initiatives from marketing spending to site design improvements to customer acquisition, conversion and retention.
NetGenesis will be integrated into CustomerCentric Solutions, the SPSS division devoted to delivering enterprisewide analytical solutions that help drive greater value from CRM initiatives.
CCS and NetGenesis will form a business that sells an integrated product for customer-focused, multichannel analytic CRM.
Subject to approval by shareholders and regulatory agencies, the transaction should conclude before the end of the year.