SPSS provides media mix optimization for Bon-Ton Stores

The Bon-Ton Stores Inc. has purchased SPSS predictive analytics software to better understand and predict its customers' future behavior.

York, PA-based Bon-Ton said these predictive models will ultimately help it better determine its customers' acceptance of new marketing, sales promotions and events, thereby increasing sales and customer satisfaction.

Bon-Ton operates 283 stores, which include eight furniture galleries in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under the Parisian nameplate, one store in each of Indianapolis, IN, and Dayton, OH, and two stores in the Detroit area.

The stores offer brand-name fashion apparel and accessories for women, men and children, as well as cosmetics, home furnishings and other goods.

Sixteen of the top 20 retailers worldwide use Chicago-based SPSS Inc. software for applications such as customer understanding, operational efficiency and product development.