SPSS Offers Recommendation Engine

Share this article:
SPSS Inc.'s Enabling Technologies Division, Miami, yesterday announced the availability of the SPSS Recommendation Engine, an analytical system based on SPSS data mining, modeling and deployment technologies.

The engine lets organizations make personalized recommendations based on data derived from demographic attributes and customer behavior, including past purchases and Web usage, the company said. The system discovers customer segments, establishes product associations for each segment and uses the segments to make recommendations.

The recommendations can be deployed online (at the point of customer interaction) to Web sites, call centers and brick-and-mortar outlets or offline to direct mail or marketing campaign systems.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.