SPSS Offers Predictive Web Analytics

Share this article:
SPSS Inc. announced yesterday the availability of Predictive Web Analytics.


The Predictive Web Analytics solution provides historical and predictive insights that maximize customer value and helps boost returns from Web investments, according to SPSS, Chicago.


The solution integrates the company's new NetGenesis 6.0 Web analytics platform with the predictive modeling capabilities of its Clementine 7.0 data mining workbench.


Predictive Web Analytics provides four analytical capabilities:


· Segmentation of visitors based on their behavior.


· Detection of content and product affinities.


· Automatic identification of the most significant paths taken through a Web site.


· Prediction of visitors' propensity, for example, to purchase, to view particular content or to churn.


Pricing begins at $135,000 plus services, and scales based on the size and complexity of the deployment.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.