Sprint taps Digitas Chicago to handle digital
After four years with Goodby, Silverstein & Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7.
Digitas will lead “Team Sprint” – the new unit solely dedicated to the Sprint account – as the primary agency for the brand. Team Sprint will be led by Tony Weisman, president of Digitas Chicago.
Leo Burnett with handle Sprint's creative, according to the statement.
The move will mean the addition of 300 jobs at Digitas' Chicago office to handle the account, Crain's Chicago Business reported.
Publicis recently assigned Bob Lord, global CEO of Razorfish, oversight of VivaKi-network agencies Big Fuel, Denuo, Digitas and Phonevalley. He replaces outgoing Digitas CEO Laura Lang, who oversaw these assets prior to being named CEO of Time Inc.
Sprint declined to provide additional comment.