Sprint promotes 4G launch with direct mail

Sprint has launched an integrated campaign to promote the June 4 launch of the HTC Evo 4G smartphone. The effort, spearheaded by San Francisco-based agency Goodby, Silverstein & Partners, also began June 4.  

Sprint's goal is to promote itself as the first national carrier in the US with both a 4G phone and network. The campaign creative will highlight the phone's features and play up Sprint's role as a frontrunner in the mobile space.

The effort will also feature social media, inviting consumers to share their first experiences with 4G, such as their first Tweet. Consumers who are among the first to post their experiences will receive virtual badges.