Sprint Partnership Offers Wireless Recorded Music
Sprint and Interscope Records are delivering exclusively recorded music to cell phones with the debut of the Sprint Music Series.
Each music session includes an exclusive uncut live recording of a three- or four-song performance in audio and video formats along with a brief interview clip. Artists featured on the service include Busta Rhymes, Wolfmother, Mobb Deep, Keane and Dashboard Confessional.
Beyond the free downloads, subscribers can purchase ring tones and full-song downloads from music featured in the series.
The service kicked off June 23 and will continue through the summer for a total of nine sessions.
Sprint Music Series comes during a time of mobile device competition. Cingular Wireless and Apple's iTunes online music store have partnered on similar offering.
The Sprint Music Series offering was introduced to promote the built-in MP3 players in many of Sprint's cell phones and to promote the online Sprint Music store, which was launched last October.