Sprint Nextel Inc.
Sprint tapped Digitas and Leo Burnett—known collectively as Team Sprint—to spread the word about its "Truly Unlimited" iPhone 5 data plan.
After four years with Goodby, Silverstein & Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...