Sprint, MyPoints in Marketing Pact

Share this article:
Long-distance service provider Sprint Corp., Kansas City, MO, said yesterday that it signed a marketing agreement with MyPoints.com Inc., San Francisco, the Web-based direct marketing company. Sprint will be the exclusive provider of residential long-distance service in the MyPoints program, which targets consumers using e-mail and Web advertising and rewards them with points that can be accumulated to exchange for products and services. Customers who sign up for Sprint long-distance calling plans through MyPoints will earn 1,000 points, and they will earn an additional five points for each dollar spent on Sprint residential long-distance service each month.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions