Sprint BTB Unit Selects McCann Relationship Marketing

Share this article:
Sprint Corp. yesterday selected McCann Relationship Marketing, New York, to handle direct marketing for its business-to-business division, Sprint Business.


The Kansas City, MO, long-distance telephone service company, which already uses McCann Relationship for its other divisions, said it selected the agency in a move toward more direct-to-customer marketing.


McCann Relationship, part of McCann-Erickson WorldGroup, will be responsible for the conception, development and execution of advertising and direct marketing activities both online and offline. The firm also will provide media planning.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.