Sprint BTB Unit Selects McCann Relationship Marketing

Share this article:
Sprint Corp. yesterday selected McCann Relationship Marketing, New York, to handle direct marketing for its business-to-business division, Sprint Business.


The Kansas City, MO, long-distance telephone service company, which already uses McCann Relationship for its other divisions, said it selected the agency in a move toward more direct-to-customer marketing.


McCann Relationship, part of McCann-Erickson WorldGroup, will be responsible for the conception, development and execution of advertising and direct marketing activities both online and offline. The firm also will provide media planning.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...