SpotMixer powers video in AdWords

Share this article:

Google AdWords users have a new option for creating in-stream video advertising now that SpotMixer's self-serve video ad creation platform has been integrated within AdWords' In-Stream Video Ads.

The new deal, officially being announced today, enables AdWords users to create 15- or 30-second in-stream video ads using SpotMixer's do-it-yourself ad creation tool. Videos can be distributed on YouTube or Google's Content Network as pre-, mid- or post-roll ads.

"This will enable advertisers to get even stronger performance from video advertising," said Baljeet Singh, Google product manager for video monetization, in a statement.

According to eMarketer, US spending on Internet video ads is expected to reach $2.1. billion by 2011 and $4.1 billion in 2013. It is currently the fastest-growing segment of online display ads.

SpotMixer's service automatically converts an advertiser's existing AdWords text ad into a tailored video ad within the advertiser's AdWords account. Users can customize their ads with photos, video and voiceovers.

SpotMixer's technology was integrated into Google TV Ads in January.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.