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Spotlight Articles

Relationship marketing in the limelight

Nathan Golia March 01, 2010

Razorfish's John Zell explains how technology and social media have brought CRM to the front of marketers' minds

Customer chatter for cosmetics

Carol Krol February 15, 2010

E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.

JCPenney pioneers postal intelligence

Carol Krol February 01, 2010

JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy

A dose of reality and rigor for PSAs

Nathan Golia January 18, 2010

Media vet Charlie Rutman discusses media buying and planning in the nonprofit and for-profit worlds

E-commerce ready for center stage

Nathan Golia January 04, 2010

Overstock.com CEO Patrick Byrne tells DMNews that changes in consumer behavior, driven by the recession, will be a boon for online shopping.

Now playing: Yahoo explores video

Kevin McKeefery December 14, 2009

Yahoo VP of brand packaging solutions Erika Nardini discusses how the portal incorporates branded video through a partnership with GroupM.

Time nears to rename discipline

Carol Krol November 09, 2009

In an interview, DM legend Stan Rapp discusses how direct and digital marketing are evolving to meet marketers' needs — and how this may lead to a different term for the industry.