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Spotlight Articles

Social buying success at Groupon

Frank Washkuch August 23, 2010

The daily deal site Groupon launched in 2008, but has recently gone global to more than 150 cities. Direct Marketing News speaks with the company's president and COO, Rob Solomon.

Connect with 'intent-driven' users

Shahnaz Mahmud August 09, 2010

About.com's Minskoff on the Web portal's branding campaign derived from 'timeless human behavior'

Xerox focuses on personalization

Dianna Dilworth July 12, 2010

CMO Christa Carone discusses her strategy for redefining the company's brand

Marketing's frontier is in the transaction

Carol Krol June 22, 2010

John Meyer, the chief executive of global data and marketing firm Acxiom explains to DMNews' editor-in-chief, Carol Krol, how his firm thrived despite a recession.

Reduce buyer risk to increase lead generation

June 07, 2010

The CMO of transportation and logistics company Con-way, on refining lead gen for a 'stickier' brand

Disruptive marketing, risk can pay off

Dianna Dilworth May 17, 2010

Levi's CMO Szulc discusses disruption marketing and risk taking on a budget

NHL makes power play with data

Nathan Golia May 03, 2010

Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.