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Spotlight Articles

Marketing's frontier is in the transaction

June 22, 2010

John Meyer, the chief executive of global data and marketing firm Acxiom explains to DMNews' editor-in-chief, Carol Krol, how his firm thrived despite a recession.
 

Reduce buyer risk to increase lead generation

June 07, 2010

The CMO of transportation and logistics company Con-way, on refining lead gen for a 'stickier' brand
 

Disruptive marketing, risk can pay off

May 17, 2010

Levi's CMO Szulc discusses disruption marketing and risk taking on a budget
 

NHL makes power play with data

May 03, 2010

Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.
 

Service helps loyalty initiatives

April 19, 2010

Zappos brand marketing manager Michelle Thomas discusses how the company's customer service focus has helped it engender loyalty.
 

Social's prime function: Retention

April 05, 2010

Buddy Media's Lazerow discusses how brands use social media effectively to engage high-value customers
 

Travel marketing hospitable to data segmentation

Mary Elizabeth Hurn March 15, 2010

IHG's Sagan talks about how the hotel chain balances relevance with privacy in its segmentation strategy
 

Relationship marketing in the limelight

March 01, 2010

Razorfish's John Zell explains how technology and social media have brought CRM to the front of marketers' minds
 

Customer chatter for cosmetics

February 15, 2010

E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.
 

JCPenney pioneers postal intelligence

February 01, 2010

JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy
 
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