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Spotlight Articles
Inside the summer sale on mail
June 01, 2009
Stephen Kearney, SVP of customer relations for the US Postal Service, says a five-day postal week is 'probably going to be necessary' to reduce costs.
Spotlight: Tim O'Leary, CEO, R2C Group
Nathan Golia
May 25, 2009
Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.
For integration, agencies should come together, right now
Chantal Todé
May 04, 2009
Merkle CEO Williams is full of ideas for firms that want to integrate their marketing.
Betting on innovation
Lauren Bell
April 17, 2009
BBDO's Robertson talks about the impetus behind the agency's growth strategy
DMNews talks with Tom Bedecarre, CEO of AKQA
Dianna Dilworth
April 10, 2009
Tom Bedecarre, CEO of AKQA speaks with DMNews about the growth of digital as accountability becomes ever more important in tight times.
Q & A: John Anagnost, Neo@Ogilvy's director of search
Mary Elizabeth Hurn
April 09, 2009
John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.
Of Internet metrics and mobile
Jonathan Mack
March 30, 2009
Q: How does Hitwise generate its view of what's happening on the Web? A: Through partnering with a range of Internet service providers and opt-in panel providers, we collect anonymous information from our data partners.
DM searches for peak performance
Mary Elizabeth Hurn
March 16, 2009
Digitas' Solomons says that every dollar must go farther in an economic downturn
Better CRM begins with education
Lauren Bell
March 02, 2009
Euro RSCG Discover's Raj thinks DM could benefit from more experience in CRM
The picture of sales success
Bryan Yurcan
February 23, 2009
Tukaiz's Defino discusses how personalized images can help marketers
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