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Spotlight Articles

Forbes CMO leads multichannel effort

July 01, 2011

Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was born in Havana, Cuba, but his parents brought him to the United States when he was still a baby
 

Denny's chief 'opens' up on iconic brand

Jennifer Mann June 01, 2011

If one is of the mindset that any buzz is good buzz, then Denny's Corp. has hit a grand slam with its launch of online videos from DumbDumb.
 

Gilt Groupe CMO cultivates audience

May 01, 2011

As chief marketing officer of Gilt Groupe, Zucker employs a data-driven approach that allows him to streamline the luxury e-commerce retailer's marketing.
 

Overstock chief etches out niche

April 01, 2011

Patrick Byrne loves a good fight. The chairman and CEO of Overstock.com, who holds a black belt in Tae Kwon Do, once pursued a boxing career. Byrne also turned 
Overstock.com from a two-year-old $1.8 million startup into a $1 billion enterprise in little more than a decade.
 

Bracing pace for Starbucks' CMO

March 01, 2011

Starbucks rode into its 40th anniversary year after scoring the strongest holiday sales season in its history. The coffee retailer's CMO Annie Young-Scrivner, though, is determined to keep Starbucks a youthful brand, riding on the cutting edge of technology and innovation.
 

Draft's swift rise marked by agility

February 01, 2011

About a year after graduating from Wisconsin's Ripon College, Howard Draft was one of the 13 founding employees of new direct marketing agency Kobs & Brady.
 

Ally Bank's CMO ignites rebranding

January 01, 2011

Sanjay Gupta joined GMAC Inc. as CMO in March 2008, the same month that investment firm Bear Stearns collapsed.
 

Harvard Business CMO sets course

Jennifer Mann December 01, 2010

Harvard School of Business' first CMO, Brian Kenny, enjoys being in charge of marketing in the midst of one of the most business-focused institutions in the world. Nor is the irony lost on him.
 

Office Depot fuses marketing efforts

November 01, 2010

Monica Luechtefeld, EVP of global e-commerce at Office Depot recently restructured her marketing teams into one group to further integrate channels.
 

Bluefly CMO talks marketing style

October 01, 2010

When Melissa Payner-Gregor joined Bluefly as president in 2003, she knew exactly who she wanted to lead the then-fledgling e-commerce site's marketing function: Brad Matson.
 
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