Spotlight Articles

Inside the summer sale on mail

June 01, 2009

Stephen Kearney, SVP of customer relations for the US Postal Service, says a five-day postal week is 'probably going to be necessary' to reduce costs.
 

Spotlight: Tim O'Leary, CEO, R2C Group

Nathan Golia May 25, 2009

Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.
 

For integration, agencies should come together, right now

Chantal Todé May 04, 2009

Merkle CEO Williams is full of ideas for firms that want to integrate their marketing.
 

Betting on innovation

Lauren Bell April 17, 2009

BBDO's Robertson talks about the impetus behind the agency's growth strategy
 

DMNews talks with Tom Bedecarre, CEO of AKQA

Dianna Dilworth April 10, 2009

Tom Bedecarre, CEO of AKQA speaks with DMNews about the growth of digital as accountability becomes ever more important in tight times.
 

Q & A: John Anagnost, Neo@Ogilvy's director of search

Mary Elizabeth Hurn April 09, 2009

John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.
 

Of Internet metrics and mobile

Jonathan Mack March 30, 2009

Q: How does Hitwise generate its view of what's happening on the Web? A: Through partnering with a range of Internet service providers and opt-in panel providers, we collect anonymous information from our data partners.
 

DM searches for peak performance

Mary Elizabeth Hurn March 16, 2009

Digitas' Solomons says that every dollar must go farther in an economic downturn
 

Better CRM begins with education

Lauren Bell March 02, 2009

Euro RSCG Discover's Raj thinks DM could benefit from more experience in CRM
 

The picture of sales success

Bryan Yurcan February 23, 2009

Tukaiz's Defino discusses how personalized images can help marketers