December 01, 2012
A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.
November 01, 2012
DreamWorks Animation's CMO Anne Globe needs to sell a secret history.
October 01, 2012
It is with heated defiance that Monica Menghini insists: "I'm not a geek."
September 01, 2012
Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.
August 01, 2012
As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space.
July 01, 2012
Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success.
June 01, 2012
After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit.
May 01, 2012
It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself.
April 01, 2012
Retail icon Macy's refashions its flagship store and marketing strategy.
March 01, 2012
Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.
February 01, 2012
For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
January 01, 2012
Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.
December 01, 2011
Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
November 01, 2011
Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age.
October 01, 2011
Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world.
September 01, 2011
As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.
August 01, 2011
Last year should have been one nonstop celebration for Hallmark Cards and its marketing chief Lisa Macpherson. The Kansas City, Mo.-based purveyor of greeting cards and other products turned 100, and Macpherson, after about nine years at the company, had recently been promoted to the top marketing job.
July 01, 2011
Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was born in Havana, Cuba, but his parents brought him to the United States when he was still a baby
June 01, 2011
If one is of the mindset that any buzz is good buzz, then Denny's Corp. has hit a grand slam with its launch of online videos from DumbDumb.
May 01, 2011
As chief marketing officer of Gilt Groupe, Zucker employs a data-driven approach that allows him to streamline the luxury e-commerce retailer's marketing.
April 01, 2011
Patrick Byrne loves a good fight. The chairman and CEO of Overstock.com, who holds a black belt in Tae Kwon Do, once pursued a boxing career. Byrne also turned Overstock.com from a two-year-old $1.8 million startup into a $1 billion enterprise in little more than a decade.
March 01, 2011
Starbucks rode into its 40th anniversary year after scoring the strongest holiday sales season in its history. The coffee retailer's CMO Annie Young-Scrivner, though, is determined to keep Starbucks a youthful brand, riding on the cutting edge of technology and innovation.
February 01, 2011
About a year after graduating from Wisconsin's Ripon College, Howard Draft was one of the 13 founding employees of new direct marketing agency Kobs & Brady.
January 01, 2011
Sanjay Gupta joined GMAC Inc. as CMO in March 2008, the same month that investment firm Bear Stearns collapsed.
December 01, 2010
Harvard School of Business' first CMO, Brian Kenny, enjoys being in charge of marketing in the midst of one of the most business-focused institutions in the world. Nor is the irony lost on him.
November 01, 2010
Monica Luechtefeld, EVP of global e-commerce at Office Depot recently restructured her marketing teams into one group to further integrate channels.
October 01, 2010
When Melissa Payner-Gregor joined Bluefly as president in 2003, she knew exactly who she wanted to lead the then-fledgling e-commerce site's marketing function: Brad Matson.
August 23, 2010
The daily deal site Groupon launched in 2008, but has recently gone global to more than 150 cities. Direct Marketing News speaks with the company's president and COO, Rob Solomon.
August 09, 2010
About.com's Minskoff on the Web portal's branding campaign derived from 'timeless human behavior'
July 12, 2010
CMO Christa Carone discusses her strategy for redefining the company's brand
June 22, 2010
John Meyer, the chief executive of global data and marketing firm Acxiom explains to DMNews' editor-in-chief, Carol Krol, how his firm thrived despite a recession.
June 07, 2010
The CMO of transportation and logistics company Con-way, on refining lead gen for a 'stickier' brand
May 17, 2010
Levi's CMO Szulc discusses disruption marketing and risk taking on a budget
May 03, 2010
Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.
April 19, 2010
Zappos brand marketing manager Michelle Thomas discusses how the company's customer service focus has helped it engender loyalty.
April 05, 2010
Buddy Media's Lazerow discusses how brands use social media effectively to engage high-value customers
March 15, 2010
IHG's Sagan talks about how the hotel chain balances relevance with privacy in its segmentation strategy
March 01, 2010
Razorfish's John Zell explains how technology and social media have brought CRM to the front of marketers' minds
February 15, 2010
E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.
February 01, 2010
JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy
January 18, 2010
Media vet Charlie Rutman discusses media buying and planning in the nonprofit and for-profit worlds
Overstock.com CEO Patrick Byrne tells DMNews that changes in consumer behavior, driven by the recession, will be a boon for online shopping.
December 14, 2009
Yahoo VP of brand packaging solutions Erika Nardini discusses how the portal incorporates branded video through a partnership with GroupM.
November 09, 2009
In an interview, DM legend Stan Rapp discusses how direct and digital marketing are evolving to meet marketers' needs — and how this may lead to a different term for the industry.
October 26, 2009
JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.
October 12, 2009
InfoGroup's Fairfield talks about trends in the data, research and marketing services industry
October 12, 2009
Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships
Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it
September 14, 2009
Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers
August 31, 2009
Rutgers Business School is betting on the Web to gain students, says the school's marketing director, Eric Koomen.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
