Spotlight

Big Blue's "smart" marketing approach

Big Blue's "smart" marketing approach

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A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.

DreamWorking a marketing mix

DreamWorking a marketing mix

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DreamWorks Animation's CMO Anne Globe needs to sell a secret history.

Dassault Systémes clarifies the complex

Dassault Systémes clarifies the complex

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It is with heated defiance that Monica Menghini insists: "I'm not a geek."

Meredith's CMO reshapes its story

Meredith's CMO reshapes its story

Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.

The reimaging of Xerox's brand

The reimaging of Xerox's brand

As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space.

A&M CMO nurtures firm's global rise

A&M CMO nurtures firm's global rise

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Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success.

CMO's marketing strategy bears fruit

CMO's marketing strategy bears fruit

After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit.

IKEA CMO at home with integrated mix

IKEA CMO at home with integrated mix

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It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself.

Macy's transformation

Macy's transformation

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Retail icon Macy's refashions its flagship store and marketing strategy.

Subway racks up points with athletes

Subway racks up points with athletes

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Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.

AT&T CMO heralds targeted approach

AT&T CMO heralds targeted approach

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For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.

PCH EVP strikes innovative chord

PCH EVP strikes innovative chord

Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.

Ritz-Carlton CMO reinvents luxury

Ritz-Carlton CMO reinvents luxury

Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.

Hearst constructs 
its digital castle

Hearst constructs 
its digital castle

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Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age.

GameStop CMO sees CRM as key

GameStop CMO sees CRM as key

Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world.

Valassis delivers 
on integration

Valassis delivers 
on integration

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As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.

A special occasion at Hallmark Cards

A special occasion at Hallmark Cards

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Last year should have been one nonstop celebration for Hallmark Cards and its marketing chief Lisa Macpherson. The Kansas City, Mo.-based purveyor of greeting cards and other products turned 100, and Macpherson, after about nine years at the company, had recently been promoted to the top marketing job.

Forbes CMO leads multichannel effort

Forbes CMO leads multichannel effort

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Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was born in Havana, Cuba, but his parents brought him to the United States when he was still a baby

Denny's chief 'opens' up on iconic brand

Denny's chief 'opens' up on iconic brand

If one is of the mindset that any buzz is good buzz, then Denny's Corp. has hit a grand slam with its launch of online videos from DumbDumb.

Gilt Groupe CMO cultivates audience

Gilt Groupe CMO cultivates audience

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As chief marketing officer of Gilt Groupe, Zucker employs a data-driven approach that allows him to streamline the luxury e-commerce retailer's marketing.

Overstock chief etches out niche

Overstock chief etches out niche

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Patrick Byrne loves a good fight. The chairman and CEO of Overstock.com, who holds a black belt in Tae Kwon Do, once pursued a boxing career. Byrne also turned 
Overstock.com from a two-year-old $1.8 million startup into a $1 billion enterprise in little more than a decade.

Bracing pace for Starbucks' CMO

Bracing pace for Starbucks' CMO

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Starbucks rode into its 40th anniversary year after scoring the strongest holiday sales season in its history. The coffee retailer's CMO Annie Young-Scrivner, though, is determined to keep Starbucks a youthful brand, riding on the cutting edge of technology and innovation.

Draft's swift rise marked by agility

Draft's swift rise marked by agility

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About a year after graduating from Wisconsin's Ripon College, Howard Draft was one of the 13 founding employees of new direct marketing agency Kobs & Brady.

Ally Bank's CMO ignites rebranding

Ally Bank's CMO ignites rebranding

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Sanjay Gupta joined GMAC Inc. as CMO in March 2008, the same month that investment firm Bear Stearns collapsed.

Harvard Business CMO sets course

Harvard Business CMO sets course

Harvard School of Business' first CMO, Brian Kenny, enjoys being in charge of marketing in the midst of one of the most business-focused institutions in the world. Nor is the irony lost on him.

Office Depot fuses marketing efforts

Office Depot fuses marketing efforts

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Monica Luechtefeld, EVP of global e-commerce at Office Depot recently restructured her marketing teams into one group to further integrate channels.

Bluefly CMO talks marketing style

Bluefly CMO talks marketing style

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When Melissa Payner-Gregor joined Bluefly as president in 2003, she knew exactly who she wanted to lead the then-fledgling e-commerce site's marketing function: Brad Matson.

Social buying success at Groupon

Social buying success at Groupon

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The daily deal site Groupon launched in 2008, but has recently gone global to more than 150 cities. Direct Marketing News speaks with the company's president and COO, Rob Solomon.

Connect with 'intent-driven' users

Connect with 'intent-driven' users

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About.com's Minskoff on the Web portal's branding campaign derived from 'timeless human behavior'

Xerox focuses on personalization

Xerox focuses on personalization

CMO Christa Carone discusses her strategy for redefining the company's brand

Marketing's frontier is in the transaction

Marketing's frontier is in the transaction

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John Meyer, the chief executive of global data and marketing firm Acxiom explains to DMNews' editor-in-chief, Carol Krol, how his firm thrived despite a recession.

Reduce buyer risk to increase lead generation

Reduce buyer risk to increase lead generation

The CMO of transportation and logistics company Con-way, on refining lead gen for a 'stickier' brand

Disruptive marketing, risk can pay off

Disruptive marketing, risk can pay off

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Levi's CMO Szulc discusses disruption marketing and risk taking on a budget

NHL makes power play with data

NHL makes power play with data

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Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.

Service helps loyalty initiatives

Service helps loyalty initiatives

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Zappos brand marketing manager Michelle Thomas discusses how the company's customer service focus has helped it engender loyalty.

Social's prime function: Retention

Social's prime function: Retention

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Buddy Media's Lazerow discusses how brands use social media effectively to engage high-value customers

Travel marketing hospitable to data segmentation

Travel marketing hospitable to data segmentation

IHG's Sagan talks about how the hotel chain balances relevance with privacy in its segmentation strategy

Relationship marketing in the limelight

Relationship marketing in the limelight

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Razorfish's John Zell explains how technology and social media have brought CRM to the front of marketers' minds

Customer chatter for cosmetics

Customer chatter for cosmetics

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E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.

JCPenney pioneers postal intelligence

JCPenney pioneers postal intelligence

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JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy

A dose of reality and rigor for PSAs

A dose of reality and rigor for PSAs

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Media vet Charlie Rutman discusses media buying and planning in the nonprofit and for-profit worlds

E-commerce ready for center stage

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Overstock.com CEO Patrick Byrne tells DMNews that changes in consumer behavior, driven by the recession, will be a boon for online shopping.

Now playing: Yahoo explores video

Now playing: Yahoo explores video

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Yahoo VP of brand packaging solutions Erika Nardini discusses how the portal incorporates branded video through a partnership with GroupM.

Time nears to rename discipline

Time nears to rename discipline

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In an interview, DM legend Stan Rapp discusses how direct and digital marketing are evolving to meet marketers' needs — and how this may lead to a different term for the industry.

Loyalty takes flight at JetBlue

Loyalty takes flight at JetBlue

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JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.

Database stays healthy in downturn

Database stays healthy in downturn

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InfoGroup's Fairfield talks about trends in the data, research and marketing services industry

Dual strategy takes off for Travelzoo

Dual strategy takes off for Travelzoo

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Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships

Putting a brand on Web metrics

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Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it

Social keeps lifestyle brand healthy

Social keeps lifestyle brand healthy

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Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers

Online marketing gets the business

Online marketing gets the business

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Rutgers Business School is betting on the Web to gain students, says the school's marketing director, Eric Koomen.

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