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Stephanie Miller, VP of member relations, and chief listening officer at the Direct Marketing Association, where she speaks and writes regularly and leads many industry initiatives. Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. |
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Denis Pombriant is founder and managing principal of Beagle Research Group LLC. His research on such topics as social CRM and social responsibility is widely read in North America and in Europe. Also an author, Pombriant's latest book is The Subscription Economy: How Subscriptions Improve Business. |
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As founder and CEO of Loyalty Builders Inc., Mark Klein is constantly helping develop marketing strategies and tactics for a diverse set of B2B and B2C companies. A long time entrepreneur and former GM at IBM, his marketing experience and deep mathematical background have made him a passionate advocate of using customer loyalty for data driven marketing. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.