Sportsman's Guide Finds Good Hunting on the Internet

Share this article:
The Sportsman's Guide Inc., South St. Paul, MN, reported yesterday that sales during the first quarter totaled $43.7 million, up 5 percent over the same period last year.


Net earnings were $957,000, a 22 percent increase from $784,000 last year.


Gregory R. Binkley, president/CEO, attributed much of the increase to higher online sales.


"Our strong first-quarter 2003 results were due in large part to higher levels of Internet-related sales, which were approximately 34 percent of total sales for the quarter, compared to 27 percent in the first quarter of 2002," he said. "In addition, catalog sales increased slightly over the same period one year ago despite a planned reduction in catalog circulation."


Catalog circulation in the first quarter was 11.3 million compared with 11.8 million in first-quarter 2002. The company mailed nine catalog editions consisting of three main catalogs, three Buyer's Club Advantage catalogs and three specialty catalogs during the quarter ended March 31, 2003, compared with 11 catalog editions for the same quarter in 2002.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.