Sportsman's Guide Finds Good Hunting on the Internet

Share this article:
The Sportsman's Guide Inc., South St. Paul, MN, reported yesterday that sales during the first quarter totaled $43.7 million, up 5 percent over the same period last year.


Net earnings were $957,000, a 22 percent increase from $784,000 last year.


Gregory R. Binkley, president/CEO, attributed much of the increase to higher online sales.


"Our strong first-quarter 2003 results were due in large part to higher levels of Internet-related sales, which were approximately 34 percent of total sales for the quarter, compared to 27 percent in the first quarter of 2002," he said. "In addition, catalog sales increased slightly over the same period one year ago despite a planned reduction in catalog circulation."


Catalog circulation in the first quarter was 11.3 million compared with 11.8 million in first-quarter 2002. The company mailed nine catalog editions consisting of three main catalogs, three Buyer's Club Advantage catalogs and three specialty catalogs during the quarter ended March 31, 2003, compared with 11 catalog editions for the same quarter in 2002.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.