Sportsline.com Partners with Theglobe.com

Share this article:
SportsLine.com Inc., Fort Lauderdale, FL, an Internet sports publishing firm, this week said its Web site, www.cbs.sportsline.com, will be exclusively developed and operated by Web networking company theglobe.com Inc., New York, as part of a multiyear agreement.


Also part of this cross-distribution and promotional deal, theglobe.com will offer its audience CBS SportsLine's content and fantasy games while SportsLine.com will promote theglobe.com's online network throughout www.cbs.sportsline.com. Beginning with CBS SportsLine's coverage of the Major League Baseball season, theglobe.com will co-brand its e-mail clubs, home page building tools and message boards for CBS SportsLine.


Financial terms were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.