Sportsline.com Partners with Theglobe.com

SportsLine.com Inc., Fort Lauderdale, FL, an Internet sports publishing firm, this week said its Web site, www.cbs.sportsline.com, will be exclusively developed and operated by Web networking company theglobe.com Inc., New York, as part of a multiyear agreement.


Also part of this cross-distribution and promotional deal, theglobe.com will offer its audience CBS SportsLine's content and fantasy games while SportsLine.com will promote theglobe.com's online network throughout www.cbs.sportsline.com. Beginning with CBS SportsLine's coverage of the Major League Baseball season, theglobe.com will co-brand its e-mail clubs, home page building tools and message boards for CBS SportsLine.


Financial terms were not disclosed.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data-Driven Marketing Is Ready to Rev Into High Gear

Data-Driven Marketing Is Ready to Rev Into High ...

Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report

Just Ask Watson: IBM Unveils the Watson Engagement Advisor

Just Ask Watson: IBM Unveils the Watson Engagement ...

According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.

Etailer Taps Data with Appealing Results

Etailer Taps Data with Appealing Results

Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.