SportsLine.com, Asiacontent.com Form Joint Venture

Share this article:
SportsLine.com Inc.'s Sports.com signed a letter of intent yesterday to form an Internet joint venture with Asiacontent.com.


The joint venture will create and operate a family of SportsLine-branded Web sites targeted specifically to Asian audiences. It will cover China and all major Pacific Rim Internet markets outside of Japan. Sports.com will own 20 percent of the joint venture with options to increase its stake.


Sports.com will license its service, content, technology and hosting services to Asiacontent.com, which will contribute the initial capital and provide content, operations, production, translation, editorial and marketing support.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.