SportsLine to Boost Playboy's Web ContentSportsLine.com has signed a deal with Playboy Enterprises Inc., Chicago, to add more sports content to its Playboy.com Web site.
The deal allows Playboy.com to display breaking sports news, scores and statistics, supplied by SportsLine.com, across its home page. The page also will offer a link to SportsLine.com, which in turn will highlight Playboy.com features.
Financial terms of the agreement were not disclosed. SportsLine.com is jointly owned by CBS Corp. and SportsLine USA Inc.