SportsLine To Air Atlanta Super Show Live

Share this article:
CBS SportsLine, Ft. Lauderdale, FL, yesterday announced it will provide live, exclusive online streaming video coverage of Atlanta Super Show 2000, the biggest annual sporting and fitness merchandising trade show, through SportsLine.com Inc., its Internet media property.


The coverage will also include new product information, and provide retail prices and information on how and where to purchase offerings. The Internet broadcast will be located at www.sportsline.com/u/store/supershow/, and will also feature online video chats with sports figures including Steve Young, Pete Rose and J. J. Stokes.


"We're very excited that CBS SportsLine will offer the platform for consumers to see these new products, interact with the merchants and experience the thrill of being at the Super Show, thanks to this innovative streaming video technology," said Michael Levy, founder and chief executive officer of SportsLine.com, in an announcement. "For the sporting goods merchants, CBS SportsLine delivers a substantial audience of affluent male consumers eager to view, learn about and ultimately purchase these hot, new products."


AllVideoNetwork.com will provide production and technology for CBS SportsLine's coverage of the Super Show, which runs Thursday and Friday at the Georgia World Congress Center in Atlanta, and is produced by The Sporting Goods Manufacturers Association.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.