SportsIQ LLC selects MediaSpan for ad serving platform

Share this article:

SportsIQ LLC's PrepCountry group of 50 local high school sports Web sites has tapped MediaSpan, a digital content management and national advertising platforms provider, to represent its network business unit and give ad representation and network sales services.

PrepCountry.com sites are located in all 50 states covering all high school sports and now they will serve ads using the MediaSpan platform. SportsIQ LLC, based in Atlanta, GA, designs, owns and operates these Web sites as well as CoachesCombine.com.

The PrepCountry sites will expand MediaSpan's Sports Block of local Web sites, which includes more than 200 Fan Frenzy Sports, local sports radio and sports sections of newspaper and TV station Web sites.

The addition of these properties expands MediaSpan's local online ad sales to more than 1,400 local Web sites in 300 US markets. MediaSpan also works with more than 4,000 local media properties for digital content management and advertising platforms combined.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.