SportsIQ LLC selects MediaSpan for ad serving platform

SportsIQ LLC's PrepCountry group of 50 local high school sports Web sites has tapped MediaSpan, a digital content management and national advertising platforms provider, to represent its network business unit and give ad representation and network sales services.

PrepCountry.com sites are located in all 50 states covering all high school sports and now they will serve ads using the MediaSpan platform. SportsIQ LLC, based in Atlanta, GA, designs, owns and operates these Web sites as well as CoachesCombine.com.

The PrepCountry sites will expand MediaSpan's Sports Block of local Web sites, which includes more than 200 Fan Frenzy Sports, local sports radio and sports sections of newspaper and TV station Web sites.

The addition of these properties expands MediaSpan's local online ad sales to more than 1,400 local Web sites in 300 US markets. MediaSpan also works with more than 4,000 local media properties for digital content management and advertising platforms combined.