Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier.
"Nothing's more important than your clubs" is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York's recent campaign for FedEx.
In a pitch to make Illinois-based Fisher Nuts the snack of choice at baseball stadiums, the brand launched a season-long sweepstakes.
By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes
Multichannel retailer The Golf Warehouse launched a program December 15 offering 25 Facebook credits for purchases of gift cards.
After sitting out of Super Bowl advertising for the last two years, General Motors is back in the game, according to a report in the 'The Wall Street Journal.'
Copy editor Nathan Golia discusses how audience metrics inform the NHL's marketing strategy with Perry Cooper, the league's SVP of direct and digital marketing and fan analytics
Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.
Collegiate athletic league the Pac-10 Conference has hired Danette Leighton as its first CMO. The appointment is effective April 5.
The Chief Marketing Officer (CMO) Council will launch a contest on March 15 inviting advertising professionals and digital media buffs to create a campaign for the 2010 FIFA World Cup host country, South Africa.
Kroenke Sports Enterprises, the owner of Denver's Pepsi Center arena, has named Txtstation its mobile marketing provider. The companies are promoting the three teams that use the venue: the Denver Nuggets NBA team, the NHL's Colorado Avalanche and the Colorado Mammoth professional lacrosse team.
On the heels of the National Football League announcing it will impose more stringent rules for teams to manage player concussions, the league has launched a PSA in conjunction with the Centers for Disease Control (CDC). The PSA, which launched on December 10, urges players, coaches, trainers and parents to know the facts, symptoms and warning signs of concussions.
Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.