sports

How Official FIFA Sponsors Are Leveraging The World Cup

How Official FIFA Sponsors Are Leveraging The World Cup

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Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.

Golf GameBook's Mobile Strategy Goes Above Par

Golf GameBook's Mobile Strategy Goes Above Par

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The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.

Tennis Star Sexes Up Classic Champagne Brand

Tennis Star Sexes Up Classic Champagne Brand

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Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier.

FedEx aims for a hole in one with its PGA campaign

FedEx aims for a hole in one with its PGA campaign

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"Nothing's more important than your clubs" is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York's recent campaign for FedEx.

Fisher Nuts aims for home run

Fisher Nuts aims for home run

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In a pitch to make Illinois-based Fisher Nuts the snack of choice at baseball stadiums, the brand launched a season-long sweepstakes.

The top five Jeremy Lin/Volvo TV ad taglines

The top five Jeremy Lin/Volvo TV ad taglines

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By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes

Golf Warehouse ties gift cards to Facebook credits

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Multichannel retailer The Golf Warehouse launched a program December 15 offering 25 Facebook credits for purchases of gift cards.

GM to return to Super Bowl advertising

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After sitting out of Super Bowl advertising for the last two years, General Motors is back in the game, according to a report in the 'The Wall Street Journal.'

Perry Cooper, SVP, direct and digital marketing, NHL

Perry Cooper, SVP, direct and digital marketing, NHL

Copy editor Nathan Golia discusses how audience metrics inform the NHL's marketing strategy with Perry Cooper, the league's SVP of direct and digital marketing and fan analytics

NHL makes power play with data

NHL makes power play with data

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Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.

Pac-10 Conference names Leighton its first CMO

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Collegiate athletic league the Pac-10 Conference has hired Danette Leighton as its first CMO. The appointment is effective April 5.

CMO Council to launch contest to promote South Africa

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The Chief Marketing Officer (CMO) Council will launch a contest on March 15 inviting advertising professionals and digital media buffs to create a campaign for the 2010 FIFA World Cup host country, South Africa.

Pepsi Center hires mobile marketing firm, plans text initiatives

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Kroenke Sports Enterprises, the owner of Denver's Pepsi Center arena, has named Txtstation its mobile marketing provider. The companies are promoting the three teams that use the venue: the Denver Nuggets NBA team, the NHL's Colorado Avalanche and the Colorado Mammoth professional lacrosse team.

NFL launches concussion awareness PSA

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On the heels of the National Football League announcing it will impose more stringent rules for teams to manage player concussions, the league has launched a PSA in conjunction with the Centers for Disease Control (CDC). The PSA, which launched on December 10, urges players, coaches, trainers and parents to know the facts, symptoms and warning signs of concussions.

Sports themes score for b-to-b

Sports themes score for b-to-b

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Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.

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