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Golf Warehouse ties gift cards to Facebook credits

December 16, 2010

Multichannel retailer The Golf Warehouse launched a program December 15 offering 25 Facebook credits for purchases of gift cards.
 

GM to return to Super Bowl advertising

June 08, 2010

After sitting out of Super Bowl advertising for the last two years, General Motors is back in the game, according to a report in the 'The Wall Street Journal.'
 

Perry Cooper, SVP, direct and digital marketing, NHL

May 03, 2010

Copy editor Nathan Golia discusses how audience metrics inform the NHL's marketing strategy with Perry Cooper, the league's SVP of direct and digital marketing and fan analytics
 

NHL makes power play with data

May 03, 2010

Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.
 

Pac-10 Conference names Leighton its first CMO

March 04, 2010

Collegiate athletic league the Pac-10 Conference has hired Danette Leighton as its first CMO. The appointment is effective April 5.
 

CMO Council to launch contest to promote South Africa

March 02, 2010

The Chief Marketing Officer (CMO) Council will launch a contest on March 15 inviting advertising professionals and digital media buffs to create a campaign for the 2010 FIFA World Cup host country, South Africa.
 

Pepsi Center hires mobile marketing firm, plans text initiatives

February 18, 2010

Kroenke Sports Enterprises, the owner of Denver's Pepsi Center arena, has named Txtstation its mobile marketing provider. The companies are promoting the three teams that use the venue: the Denver Nuggets NBA team, the NHL's Colorado Avalanche and the Colorado Mammoth professional lacrosse team.
 

NFL launches concussion awareness PSA

December 14, 2009

On the heels of the National Football League announcing it will impose more stringent rules for teams to manage player concussions, the league has launched a PSA in conjunction with the Centers for Disease Control (CDC). The PSA, which launched on December 10, urges players, coaches, trainers and parents to know the facts, symptoms and warning signs of concussions.
 

Sports themes score for b-to-b

November 09, 2009

Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.