Sports Marketing

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

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Vincent Ircandia, SVP of business operations for the Portland Trail Blazers, reveals why marketers need to expand their skillsets to meet consumer expectations.

6 Marketing Lessons From the Packers-Cowboys Game

6 Marketing Lessons From the Packers-Cowboys Game

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Because who doesn't want to relive Sunday's madness all over again?

Magic Johnson Dominates the Marketing Game

Magic Johnson Dominates the Marketing Game

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Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

The LA Kings Reign Supreme in Hockey—and Marketing

The LA Kings Reign Supreme in Hockey—and Marketing

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Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.

Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

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69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Four Loyalty Lessons Marketers Can Learn From Brett Favre

Four Loyalty Lessons Marketers Can Learn From Brett Favre

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The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

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The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.

Adidas Goes All In for the World Cup...and Cow Hearts

Adidas Goes All In for the World Cup...and Cow Hearts

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Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.

How Official FIFA Sponsors Are Leveraging The World Cup

How Official FIFA Sponsors Are Leveraging The World Cup

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Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.

How Official FIFA Sponsors Are Leveraging The World Cup

How Official FIFA Sponsors Are Leveraging The World Cup

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Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.

Brands Call Foul on Donald Sterling

Brands Call Foul on Donald Sterling

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Following the revelation of LA Clipper owner Donald Sterling's offensive remarks, team sponsors pull out faster than you can say, 'Open mouth, insert foot.'

All the (Real) Time in the World

All the (Real) Time in the World

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Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.

MTPS 2014 Video: Connect with Sports Fans through Marketing & Tech

MTPS 2014 Video: Connect with Sports Fans through Marketing & Tech

As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.

Delivered: Sporting Goods Emails

Delivered: Sporting Goods Emails

What's in our inbox this month: Sporting goods emails. Which ones hit it out of the park?

On Top of the World Cup?

On Top of the World Cup?

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What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.

Golf GameBook's Mobile Strategy Goes Above Par

Golf GameBook's Mobile Strategy Goes Above Par

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The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.

Brands Seeking Gay Athletes: What's The Real Game?

Brands Seeking Gay Athletes: What's The Real Game?

What the new focus on what gay players mean to marketers and pro sports.

Selling Dirt to Diamond Lovers

Selling Dirt to Diamond Lovers

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Brandon Steiner, the sultan of sports memorabilia, discusses baseball, blogging, Baby Boomers, and Mo Rivera's cardboard glove.

New England Patriots' Analytics Team Scores With Fans

New England Patriots' Analytics Team Scores With Fans

The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.

Tennis Star Sexes Up Classic Champagne Brand

Tennis Star Sexes Up Classic Champagne Brand

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Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier.

Ticketmaster Scores Points in Tracking Email ROI

Ticketmaster Scores Points in Tracking Email ROI

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Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.

Red Bull's social free fall

Red Bull's social free fall

Austrian daredevil Felix Baumgartner broke the world record for skydiving, as well as the sound barrier, by jumping from 24 miles above the New Mexico desert in a awesome stunt sponsored by Red Bull.

FedEx aims for a hole in one with its PGA campaign

FedEx aims for a hole in one with its PGA campaign

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"Nothing's more important than your clubs" is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York's recent campaign for FedEx.

Will Li Ning finally make its great leap forward?

Will Li Ning finally make its great leap forward?

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Chinese sneaker brand Li Ning attempts to gain a U.S. foothold with a social media campaign aimed at earning street cred from young urban males.

NFL Players Association launches e-commerce site

NFL Players Association launches e-commerce site

The NFL Players Association launched an e-commerce site called the NFLPA Shop on July 11.

NHL scores goal with single game ticket sales to far-flung loyal hockey fans

NHL scores goal with single game ticket sales to far-flung loyal hockey fans

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When the National Hockey League (NHL) announced that tickets were going on sale for the 2011/2012 season, the league realized that hockey fans don't always live in the same city as their favorite team.

E-commerce Video Series: Saskia Sorrosa, VP of multicultural marketing, NBA

E-commerce Video Series: Saskia Sorrosa, VP of multicultural marketing, NBA

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The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.

Several complaints to lodge against Völkl's ski gear site

Several complaints to lodge against Völkl's ski gear site

Volkl.com site wastes valuable real estate on its homepage.

Fisher Nuts aims for home run

Fisher Nuts aims for home run

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In a pitch to make Illinois-based Fisher Nuts the snack of choice at baseball stadiums, the brand launched a season-long sweepstakes.

Sports retailers fall short on social engagement

Sports retailers fall short on social engagement

As plans for summer weekend getaways are set in motion, people are gearing up for the great outdoors — and we're rating the retailers.

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