Sports Marketing

Magic Johnson Dominates the Marketing Game

Magic Johnson Dominates the Marketing Game

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Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

The LA Kings Reign Supreme in Hockey—and Marketing

The LA Kings Reign Supreme in Hockey—and Marketing

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Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.

Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

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69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Four Loyalty Lessons Marketers Can Learn From Brett Favre

Four Loyalty Lessons Marketers Can Learn From Brett Favre

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The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

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The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.

Adidas Goes All In for the World Cup...and Cow Hearts

Adidas Goes All In for the World Cup...and Cow Hearts

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Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.

How Official FIFA Sponsors Are Leveraging The World Cup

How Official FIFA Sponsors Are Leveraging The World Cup

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Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.

Brands Call Foul on Donald Sterling

Brands Call Foul on Donald Sterling

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Following the revelation of LA Clipper owner Donald Sterling's offensive remarks, team sponsors pull out faster than you can say, 'Open mouth, insert foot.'

All the (Real) Time in the World

All the (Real) Time in the World

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Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.

MTPS 2014 Video: Connect with Sports Fans through Marketing & Tech

MTPS 2014 Video: Connect with Sports Fans through Marketing & Tech

As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.

Delivered: Sporting Goods Emails

Delivered: Sporting Goods Emails

What's in our inbox this month: Sporting goods emails. Which ones hit it out of the park?

On Top of the World Cup?

On Top of the World Cup?

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What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.

Brands Seeking Gay Athletes: What's The Real Game?

Brands Seeking Gay Athletes: What's The Real Game?

What the new focus on what gay players mean to marketers and pro sports.

Selling Dirt to Diamond Lovers

Selling Dirt to Diamond Lovers

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Brandon Steiner, the sultan of sports memorabilia, discusses baseball, blogging, Baby Boomers, and Mo Rivera's cardboard glove.

New England Patriots' Analytics Team Scores With Fans

New England Patriots' Analytics Team Scores With Fans

The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.

Ticketmaster Scores Points in Tracking Email ROI

Ticketmaster Scores Points in Tracking Email ROI

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Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.

Red Bull's social free fall

Red Bull's social free fall

Austrian daredevil Felix Baumgartner broke the world record for skydiving, as well as the sound barrier, by jumping from 24 miles above the New Mexico desert in a awesome stunt sponsored by Red Bull.

Will Li Ning finally make its great leap forward?

Will Li Ning finally make its great leap forward?

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Chinese sneaker brand Li Ning attempts to gain a U.S. foothold with a social media campaign aimed at earning street cred from young urban males.

NFL Players Association launches e-commerce site

NFL Players Association launches e-commerce site

The NFL Players Association launched an e-commerce site called the NFLPA Shop on July 11.

NHL scores goal with single game ticket sales to far-flung loyal hockey fans

NHL scores goal with single game ticket sales to far-flung loyal hockey fans

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When the National Hockey League (NHL) announced that tickets were going on sale for the 2011/2012 season, the league realized that hockey fans don't always live in the same city as their favorite team.

E-commerce Video Series: Saskia Sorrosa, VP of multicultural marketing, NBA

E-commerce Video Series: Saskia Sorrosa, VP of multicultural marketing, NBA

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The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.

Several complaints to lodge against Völkl's ski gear site

Several complaints to lodge against Völkl's ski gear site

Volkl.com site wastes valuable real estate on its homepage.

Sports retailers fall short on social engagement

Sports retailers fall short on social engagement

As plans for summer weekend getaways are set in motion, people are gearing up for the great outdoors — and we're rating the retailers.

NBA reaches out to Latinos

NBA reaches out to Latinos

The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base.

The top five Jeremy Lin/Volvo TV ad taglines

The top five Jeremy Lin/Volvo TV ad taglines

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By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes

Q&A: Melissa Rosenthal Brenner, VP of marketing at the NBA

Q&A: Melissa Rosenthal Brenner, VP of marketing at the NBA

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Melissa Rosenthal Brenner, the NBA's VP of marketing, discusses how it uses social media to boost fan experience.

Minor league team, major league email

Minor league team, major league email

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While the first crack of the bat on March 31 signaled the opening of the 2011 Major League Baseball season, the marketing for baseball teams started weeks prior.

Local search services create fast returns

Local search services create fast returns

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Despite industry excitement about local-focused daily deal sites like Groupon and LivingSocial, multichannel retailers have continued to employ search, social and location-based tactics to effectively target by region and location.

Better data delivers powerful integration

Better data delivers powerful integration

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When Teradata, a data warehousing and analytics company, acquired marketing automation provider Aprimo, the line between data and marketing automation companies was further distorted.

Miami Dolphins integrates data and eliminates waste

Miami Dolphins integrates data and eliminates waste

The football organization's database included a handful of different marketing lists from various sources including ticket sales, merchandise sales, season ticket programs and youth programs.

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