Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Thanks for choosing DMNews.com! Sign up for your FREE account now and join the thousands of other marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

Sports Marketing

NBA reaches out to Latinos

Ryan Joe April 01, 2012

The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base.

The top five Jeremy Lin/Volvo TV ad taglines

Juan Martinez March 20, 2012

By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes

Q&A: Melissa Rosenthal Brenner, VP of marketing at the NBA

Tim Peterson May 01, 2011

Melissa Rosenthal Brenner, the NBA's VP of marketing, discusses how it uses social media to boost fan experience.

Minor league team, major league email

Rose Gordon April 12, 2011

While the first crack of the bat on March 31 signaled the opening of the 2011 Major League Baseball season, the marketing for baseball teams started weeks prior.

Local search services create fast returns

Juan Martinez March 01, 2011

Despite industry excitement about local-focused daily deal sites like Groupon and LivingSocial, multichannel retailers have continued to employ search, social and location-based tactics to effectively target by region and location.

Better data delivers powerful integration

Juan Martinez March 01, 2011

When Teradata, a data warehousing and analytics company, acquired marketing automation provider Aprimo, the line between data and marketing automation companies was further distorted.

Miami Dolphins integrates data and eliminates waste

Dianna Dilworth February 01, 2011

The football organization's database included a handful of different marketing lists from various sources including ticket sales, merchandise sales, season ticket programs and youth programs.

Golf Warehouse ties gift cards to Facebook credits

Juan Martinez December 16, 2010

Multichannel retailer The Golf Warehouse launched a program December 15 offering 25 Facebook credits for purchases of gift cards.

Columbia Sportswear introduces Omni-Heat with social 'Ice Pics'

Mercedes Cardona September 26, 2010

Columbia Sportswear is using a variety of direct and experiential marketing efforts to boost traditional media as part of its latest product launch.

Kraft Foods 'Huddle to Fight Hunger' campaign supports charitable giving

Shahnaz Mahmud August 25, 2010

Kraft Foods launched an integrated marketing campaign August 22 to encourage charitable giving to nonprofit Feeding America. The 'Huddle to Fight Hunger' effort has mobile, digital, online, in-cinema, print and in-store display elements.

Nailed It: Matt Griffin, senior director of sales and marketing operations, Boston Celtics

Ryan Chatelain August 23, 2010

Matt Griffin, the Boston Celtics' senior director of sales and marketing operations, talks to DMNews about the team's Facebook application game, which helped to grow its e-mail database.

Waiting to see the after-effects of the World Cup

Shahnaz Mahmud July 13, 2010

On Sunday, I sat in a pub in midtown Manhattan watching the World Cup final, the much anticipated face-off between The Netherlands and Spain. The results didn't go my way—with Spain scoring a goal in the extra time given, due to the 0-0 result at the end of the regulation match.

What the World Cup taught me about mail

Kevin McKeefery July 12, 2010

Though my interest in soccer is passive at best, and in that sense on par with the national average, I can certainly sympathize with the countries on the receiving end of some of the terrible calls made throughout the tournament - botched offside flags, legitimate goals disallowed, spill after poorly acted spill leading to cards and subsequent suspensions.