69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.
The former Green Bay Packers quarterback's journey exemplifies what it takes for brands to win—and lose—fans.
The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.
Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.
Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.
Following the revelation of LA Clipper owner Donald Sterling's offensive remarks, team sponsors pull out faster than you can say, 'Open mouth, insert foot.'
Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.
As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.
What's in our inbox this month: Sporting goods emails. Which ones hit it out of the park?
What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.
What the new focus on what gay players mean to marketers and pro sports.
Brandon Steiner, the sultan of sports memorabilia, discusses baseball, blogging, Baby Boomers, and Mo Rivera's cardboard glove.
The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.
Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.
Austrian daredevil Felix Baumgartner broke the world record for skydiving, as well as the sound barrier, by jumping from 24 miles above the New Mexico desert in a awesome stunt sponsored by Red Bull.
Chinese sneaker brand Li Ning attempts to gain a U.S. foothold with a social media campaign aimed at earning street cred from young urban males.
The NFL Players Association launched an e-commerce site called the NFLPA Shop on July 11.
When the National Hockey League (NHL) announced that tickets were going on sale for the 2011/2012 season, the league realized that hockey fans don't always live in the same city as their favorite team.
The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.
Volkl.com site wastes valuable real estate on its homepage.
As plans for summer weekend getaways are set in motion, people are gearing up for the great outdoors — and we're rating the retailers.
The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base.
By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes
Melissa Rosenthal Brenner, the NBA's VP of marketing, discusses how it uses social media to boost fan experience.
While the first crack of the bat on March 31 signaled the opening of the 2011 Major League Baseball season, the marketing for baseball teams started weeks prior.
Despite industry excitement about local-focused daily deal sites like Groupon and LivingSocial, multichannel retailers have continued to employ search, social and location-based tactics to effectively target by region and location.
When Teradata, a data warehousing and analytics company, acquired marketing automation provider Aprimo, the line between data and marketing automation companies was further distorted.
The football organization's database included a handful of different marketing lists from various sources including ticket sales, merchandise sales, season ticket programs and youth programs.
Multichannel retailer The Golf Warehouse launched a program December 15 offering 25 Facebook credits for purchases of gift cards.
Columbia Sportswear is using a variety of direct and experiential marketing efforts to boost traditional media as part of its latest product launch.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.