Sports Authority taps Allurent for e-commerce boost

Share this article:

The Sports Authority has selected Allurent's on-demand technology to boost its e-commerce capabilities. The sports apparel brand is looking to the software-as-a-service company's product to help bolster its presence on SportsAuthority.com as well as various social media and affiliate sites.

“Sports Authority knew of our presence in the industry,” explained Graeme Grant, CEO of Allurent. “We had put out a case study on work we did with Reebok and that caught their eye and that started the talks.”

Strategy and timing are still being discussed, Grant said, but work is expected to be rolled out in the next few months.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.