Sports Authority Enters Catalog Business

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The Sports Authority Inc., Fort Lauderdale, FL, said yesterday it has published a catalog, The Sports Authority Direct, for nationwide distribution.


The catalog will be produced bimonthly during over the next 12 months.


The book will feature products from brands such as Reebok, adidas, New Balance, Taylor Made and Columbia.


It offers products and services not available at The Sports Authority store locations such as customizable professionally licensed Major League Baseball, National Football League, National Basketball Association and National Hockey League jerseys.


The catalog gives customers a toll-free, 24-hour number and online shopping access at www.thesportsauthority.com/direct.


Store locations will be equipped with a catalog display that includes request cards for customers who wish to be placed on The Sports Authority Direct mailing list.


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